ROAD TRIP
Project: Develop and execute a 360° omni-channel summer campaign with a focus on travel-sized beauty products for a Gen-Z customer
Responsibilities: Concept, Art Direction, Design, On-set Direction (models and product), Post-production (creative oversight)
Team: Photographer: Thomas Cooke; Videographer: Josefin Bäckström; Project Manager - Saga Östberg; Stylist: Anna Fernandez; Set Design - Angelica Nyman; Retouch - Parsley Studio
MOODBOARD
CONCEPT
It’s peak summer and we’re yearning not just for freedom, but also for adventure. This concept packed together a group of friends about to embark on the ultimate road trip. Using the scene of a vintage car, we see how beauty rides along with them. In the campaign, we used our influencer partnerships to continue the Road Trip by taking H&M Beauty with them on vacation to different cities over summer.
PHOTOGRAPHY
ONLINE (HM.COM)
IN-STORE
VIDEO EXAMPLE