COSMIC SPRING

Project: Develop and execute a 360° omni-channel spring campaign with a focus on colorful makeup for a Gen-Z customer

Responsibilities: Concept, Art Direction, Design, On-set Direction (models and product), Post-production (creative oversight)

Team: Photographer (models): Thomas Cooke; Photographer (product): Magnus Cramer; Videographer: Josefin Bäckström; Project Manager - Saga Östberg; Product Stylist: Matias Nylin; Stylist: Anna Fernandez; Set Design - Angelica Nyman; Retouch - Parsley Studio


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MOODBOARD

 

CONCEPT

 

This campaign transports the viewer to springtime in a galactic dimension. Here, makeup is an explosion of color, play, and bold self-expression rising free from exhausting pandemic times and delivering new growth in the spring season.

 
 

ONLINE (HM.COM), IN-STORE & IN-FEED

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