ROLE
CREATIVE DIRECTOR
ELEMENTS
ART DIRECTION. RETAIL DESIGN. OOH.
ONLINE. SOCIAL MEDIA.
CONCEPT
Everyone has a story to tell. We let makeup say ours.
This global campaign was crafted to spread the word about H&M Beauty’s new makeup collection through mini-stories inspired by the names of our products.
OUT-OF-HOME CAMPAIGN
RETAIL DESIGN
SOCIAL & PR
