SEPHORiA
Project: The biggest, immersive beauty experience over the course of several days in Downtown Los Angeles, featuring thousands of attendees and 75+ unique brand collaborations. Focus is on highly Instagrammable moments, product discovery, learning through masterclasses taught by industry leaders, and inspiring community connection among beauty lovers.
Responsibilities: Concept Development & Omni-channel Art Direction (digital, social, web, app, retail, print, merchandise)
Team: Execute Creative Director - Susan Park; Associate Creative Director - Sasimon Boonyavatana; Illustrator Artist - Jade Purple Brown;
Designers - Heather Hughes, Giulia Marconi, Nicola Lyon;
DESIGNING THE HOUSE OF BEAUTY
We were asked to create an immersive, social-first experience in the lobby of the NYC Times Square Store. We selected and partnered with NY-based illustrator artist, Jade Purple Brown, to create a distinct visual library of illustrations that were used across all asset worlds in order to create a 360 client experience online and in-person.
CUSTOM LOGO
Designed in partnership with illustrator, Jade Purple Brown
CUSTOM ILLUSTRATIONS
A library of vibrant, beauty-themed and house-themed illustrations designed in partnership with artist, Jade Purple Brown. These were used across Sephora’s marketing materials, event merchandise, interior design, as well as across digital and social platforms.
DIGITAL
We built a seperate website as well as phone app exclusively for the event. Our Sephora team was responsible for site/app design; site was developed by Jim Hanft and the app by Green Copper Studio.
Aside from traditional print assets (paper invitations, flyers, etc), we also adapted the artwork to unique mediums such as full metro wraps.
